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Videos

When you're drowning in data, only an insight can save you

There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people...

Catalogue: Insights Festival 2020
Author: Brent Smart
Company: Insurance Australia Group (IAG)
September 17, 2020
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Citation

Smart, B. (2020a, September 17). When you're drowning in data, only an insight can save you. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-you-re-drowning-in-data-only-an-insight-can-save-you


Research papers

The concerns and needs of insurance customers with particular focus on the situation in East Germany

Due to the increased perception of risk, the population is more strongly oriented towards insurance protection. In both East and West Germany, more than half of the population advocates having the most comprehensive insurance coverage possible for...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Renate Köcher, Sylvia Roth-Flockerzi
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1994
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Citation

Köcher and Roth-Flockerzi (1994a, June 15). The concerns and needs of insurance customers with particular focus on the situation in East Germany. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-concerns-and-needs-of-insurance-customers-with-particular-focus-on-the-situation-in-east-germany


Research papers

Why has branding failed in the U.K. insurance industry?

This paper argues that, in spite of consistent levels of promotional support for UK insurance companies since they first began advertising on television in the mid-1970s, no strong insurance company brands have yet been established in the UK in 20...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Robert Watters, Douglas Wright
June 15, 1994
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Citation

Watters and Wright (1994a, June 15). Why has branding failed in the U.K. insurance industry?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-has-branding-failed-in-the-u-k-insurance-industry-


Research papers

S.I.M.T.A.S.S

This paper illustrates the creation of a monitoring system for the insurance market in Italy, which in recent years is undergoing rapid development. This continuous research programme, called SIMTASS, has as objective the supply of a detailed picture...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Marco Boneschi, Giorgio Lanz
Company: Burke, Inc.
June 15, 1988
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Citation

Boneschi and Lanz (1988a, June 15). S.I.M.T.A.S.S. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/s-i-m-t-a-s-s


Research reports

Insurance for women

Several competitive assurance companies haverecently introduced and are heavily promotingpolicies specifically geared towards women. The research objectives therefore were: 1. To explore what women at differentages and different stages of theirlife...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Insurance for women. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insurance-for-women


Research reports

New product development for GB Insurance

This report sets out ideas and suggestions fordevelopments in GB Insurance, obtained from Consumersand Middle Management. The research was designed togenerate ideas and suggestions in as free a way aspossible without, at this stage, constraints...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). New product development for GB Insurance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-development-for-gb-insurance


Research reports

Report on qualitative research into the target health and wealth policy

The Target Life Assurance Company have developed a totally new type of life insurance policy. Target Life wanted to be able to identify which of these twopossibilities found the greater favor with consumers and theirreasons for this. At the same...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Report on qualitative research into the target health and wealth policy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-the-target-health-and-wealth-policy